Gatorade selected Elkhart Plastics Inc. to improve its previous sideline cooler. Elkhart’s competitive prices, consultative approach, and end-design help make it a leader in the industry.
Working with Tether Design of Seattle, Wash., Gatorade’s design partner, Elkhart’s Littleton facility offered a unique cooler solution.
Since the coolers will be used on the sidelines of major sporting events including the NFL and select NCAA football games, the assembly had to be aesthetically pleasing yet rugged. The coolers will regularly be seen on TV and must stand up to the elements while keeping the Gatorade stored within at a refreshing temperature.
Comprised of a rotomolded basin, lid, and handle, the assembly itself is simple yet involved as it includes very advanced foaming fixtures for insulation. The rotomolded components provided sturdiness while enabling smaller volumes to be manufactured at a lower cost.
The cooler is 20.5 inches wide by 30 inches long by 20 inches high and includes durable wheels for outdoor use.
Services & Equipment
This product is manufactured at our Littleton plant.
Elkhart Plastics, Inc. performs the following services for custom coolers:
- Product Design & Engineering
- Mold Making
- Secondary Assembly
- Storage & Shipping
- Quality Assurance
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